Our Official Nutrition Partner: HIGH5 - Tour of Cambridgeshire

Our Official Nutrition Partner: HIGH5

The Tour of Cambridgeshire 2021 weekend is sure to be an unforgettable experience thanks to our amazing partners. We are excited to introduce you to all the brands, organisations, and charities we have partnered with through this blog series. In addition to providing inspiring content, riding tips, and professional guidance on our website and social media channels, you will also personally meet our partners at #ToC2021. Get excited for Expo showcases, Q&A sessions and exclusive demos throughout the weekend!

We want to introduce you to HIGH5, one of our headline partners, and our official nutrition partner – find out more about them and their role at #ToC2021 below!

Who are HIGH5?

With over 25 years of experience providing sports nutrition products under their belt, HIGH5 are committed to helping sportspeople achieve their goals – however big or small. All of their products flaunt amazing natural flavours, and they are packed with everything you need to be at your ultimate best, any day. 

As the Tour of Cambridgeshire 2021’s official nutrition partner, HIGH5 will provide you with essential sports nutrition tips ahead of September, as well as give you a HIGH5 hit on the day!

HIGH5 at the Tour of Cambridgeshire

As the Tour of Cambridgeshire’s official nutrition partner, HIGH5 will obviously be providing you with some of their amazing products to keep you fuelled while you ride and throughout the event weekend!

HIGH5’s energizing gels and drinks will be available at the pit stops, as well as inside the indoor Expo, where you will be able to try out their newest products.

HIGH5 will also be helping us in our effort to make ToC the ‘Most Sustainable Event in the World’ in 2021. Working alongside HIGH5, we will be placing Collection Bins on-course and in the event village areas to collect single-use plastics, such as energy gel wrappers. The plastic collected will then be sent to TerraCycle®, a recycling company specialising in hard-to-recycle waste. There, plastic waste will be processed into raw material that can be used to create new products! We’re so excited to be involved in HIGH5’s sustainable recycling initiative, and we hope you’ll be able to enjoy getting your HIGH5 hit on race day knowing it isn’t having a negative effect on our beautiful surroundings!

Check out HIGH5’s products on their website.

Find out more about the ToC Expo here

Make sure to follow us on our social media to connect with the community and stay up to date on the latest event news and rider tips!

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